5 creative ways to use video in your sales pitch in 2022

Oliver Bridge

Using video in your sales pitch can be a powerful way to grab the attention of prospects and communicate your message in a compelling and engaging way.

In today's increasingly digital world, video is an essential tool for sales professionals who want to connect with prospects and close more deals.

Here are five creative ways to use video in your sales pitch:

1. Tell a story:

One of the biggest advantages of using video in your sales pitch is the ability to tell a story. People are naturally drawn to stories, and using a narrative structure in your sales pitch can help to capture the imagination of your audience and draw them into your message.

Whether you're telling the story of your company's founding, showcasing a successful case study, or highlighting the benefits of your product or service, storytelling is a powerful way to connect with your audience and drive home your key points.

2. Show, don't tell:

Another effective way to use video in your sales pitch is to show, rather than tell. Instead of simply describing your product or service, use video to show it in action. This can help to bring your pitch to life and give prospects a better sense of what you're offering.

Whether you use live footage of your product in use, a demonstration video, or a screen recording of your software, showing your product or service in action can be a powerful way to engage your audience and differentiate yourself from the competition.

3. Add a personal touch:

In addition to storytelling and demonstration, using video in your sales pitch allows you to add a personal touch to your communication.

Whether you use a webcam or a smartphone to record yourself, video allows you to connect with your audience on a more personal level and establish trust and rapport. By putting a face to your name and showing your personality, you can create a more personal connection with your prospects and build the foundation for a successful sales relationship.

4. Use visuals:

Visuals are also a powerful way to communicate information, and using video to illustrate key points or data in your pitch can help to make your message more memorable and impactful.

Whether you use infographics, charts, or other visual aids, incorporating visuals into your sales pitch can help to clarify complex ideas and make your message more accessible to your audience.

5. Be creative:

There are countless ways to use video in your sales pitch, so be creative and experiment with different formats and styles to find what works best for you and your audience.

Whether you use animation, live action, or something in between, the sky's the limit when it comes to using video in your sales pitch.

Add video to your sales pitch with Bonjoro

If you're raring to go with adding video into your sales pitch, Bonjoro is a great place to start. It includes video email and screen recording in one simple platform - the perfect sidekick for ambitious sales teams.

Send your first 50 videos free by signing up here.

Video tips
About the author
Oliver Bridge
Growth Grizzly
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