Convert inbound leads
You're driving leads, trials or enquiries into your funnel, but your conversion rates are weak.
The name of the game with this video funnel is to turn more of your inbound leads into sales, and get your business flying again.
Solution
Send a quick personalised video to create an instant rapport with each new lead, and get them taking the right steps towards converting. Video will help you stand out in their inbox, spark that human connection, and make sure that they engage with you vs. the competition!
Workflow
If you’ve got any sort of inbound lead funnel, this will be easy. You’ll want to trigger a Bonjoro task on the back of your relevant lead: new enquiry, form completion, lead magnet downloaded, new trial started; whatever a lead is to your business.
Use your video to address them by name, recognise their challenge, and outline how you or your product can help them solve it.
Your call to action should fit with whatever action is most likely to bring the conversion, for example: booking a demo with you, hopping on a call, or taking a specific step with your product that will lead them to success.
Example message template
Goal
Trigger
CTA suggestion
Popular integrations
Here’s a personal video I recorded for you
Hi {first_name|there}, Thanks for making an enquiry. I recorded you a personal video. Click to watch it, and hit that button to book a time in my diary for a 1:1 strategy call.
Book call
Script
Hello and good afternoon Tiffany.
It is Matt from Design Pickle. According to my schedule, you and I are set for a product tour, all things pickles. We'll be talking about photography if you've got any questions, write those down, save them for tomorrow and we will discuss them and in the meantime, have a good evening.
Bye.
