In today's competitive online marketplace, eCommerce brands need to optimize their operations to improve efficiency and increase revenue.

One of the most effective ways to achieve this is through the use of automation tools like Zapier.

Zapier is an intuitive platform that connects various apps and automates tasks to save time and resources. In this article, we will explore the top Zaps that eCommerce brands should set up in 2024 to streamline their operations, enhance customer experience, and boost sales.

From inventory management to customer engagement, we've got you covered with the best Zapier automations for eCommerce businesses.

So, let's dive in and discover how to take your eCommerce business to the next level with Zapier in 2024!

1. Shopify -> accounting software

It’s no surprise that Shopify continues to top the charts of popular Zaps used by eCommerce brands. Shopify is a popular eCommerce platform that allows businesses to create and manage their online stores.

With the Shopify Zapier integration you can connect Shopify to other apps like email marketing tools, and accounting software. Common triggers include new orders, customers, and products, and common actions include creating or updating orders, customers, and products.

Our top pick, (Shopify order -> create invoice):

A new order is placed on your Shopify store. Zapier detects the new order and creates an invoice in QuickBooks, which automatically updates your accounting records and saves you time on manual data entry. We used Quickbooks as an example, but you can also do this with Xero and Sage.

Try this zap here.

2. Stripe -> marketing automation

Stripe is a popular payment processing platform that allows businesses to accept payments online.

With the Stripe Zapier integration, you can connect Stripe to other apps like accounting software, customer support software, and project management tools. Common triggers include new payments, new customers, and refunds, and common actions include creating or updating payments, adding someone to an automation flow or updating your CRM. 

Our top pick, (Stripe payment -> email automation):

A new payment is processed on your website through Stripe. Zapier detects the new payment and initiates an automation sequence in your email automation tool that begins to onboard your new customer, which improves customer satisfaction and builds loyalty. We used ActiveCampaign as an example here, but you could do this with Mailchimp, Klaviyo, ConvertKit, Drip, and many other marketing automation tools listed on Zapier.

Try this zap here.

3. New order -> Google Sheets

Google Sheets is a popular spreadsheet program that allows businesses to organize and analyze data.

With the Google Sheets Zapier integration, you can connect Google Sheets to other apps like eCommerce platforms, payment processors, and marketing automation tools. Common triggers include new orders, payments, and leads, and common actions include adding or updating rows, columns, and cells.

Our top pick, (New order -> add row to Google Sheet):

A new order is placed on your eCommerce store. Zapier detects the new order and adds a row to your Google Sheets order tracker, which allows you to easily track and analyze your sales data. We used Magento as an example here, but you could easily do this with any other eCommerce store on Zapier like Shopify, Wix, WooCommerce, or BigCommerce.

Try this zap here.

4. Instagram -> post to Twitter

Instagram is a popular social media platform for sharing photos and videos, connecting with friends and family, and promoting businesses and brands.

With the Instagram Zapier integration, you can automate various tasks on Instagram to streamline your eCommerce operations. Common triggers for Instagram Zaps include new posts, new followers, new comments, and new mentions. Common actions include adding or updating subscribers, sending direct messages, and creating Trello cards or Google Sheets rows.

Our top pick, (Instagram post -> post to Twitter):

You post on your Instagram account. Zapier detects the post and automatically creates a new post on all of your other social channels like Twitter, Facebook, and Pinterest. This is a huge time saver for Instagram focused eCommerce sellers who don't have time to post across other channels, or money to buy a full scale social scheduling app. We picked Twitter as an example, but you can easily do this for Facebook and Pinterest too.

Try this zap here.

5. New order -> Bonjoro thank-you video

Bonjoro is a video thanking and testimonial-gathering platform that allows businesses to send personalized thank-you videos to their buyers, and collect video testimonials from their customer advocates.

With the Bonjoro Zapier integration, you can connect Bonjoro to your point of sale, like Shopify, and deliver personalized experiences that increase repeat sales and average purchase volume (case study here). Common triggers include new orders, return orders, orders over $x etc. and the action would be to create a Bonjoro task.

Our top pick (Shopify order -> Bonjoro personal video):

A customer places a new order on your Shopify store. Zapier detects the new order and creates a new Bonjoro task for your team. Your team can then use Bonjoro to send a personalized video message to the customer, thanking them for their purchase and providing additional support or upsell opportunities. We picked Shopify as the trigger app here, but you could also do this with any other eCommerce store on Zapier like Magento, Wix, WooCommerce, or BigCommerce.

Try this zap here.

Wrapping up

Using Zapier can help eCommerce brands by automating repetitive tasks, reducing manual errors, and improving workflow efficiency.

By connecting multiple apps together, you can create powerful automations that save time and streamline your business processes.

Additionally, by integrating with popular eCommerce tools and platforms, you can improve customer experience, increase sales and revenue, and gain valuable insights into your business performance.