Reimagining creativity: with a bear and a pickle

Casey Hill

Whether you are a budding start-up or an established industry player, one tenant probably remains the same…

You need a brand that stands out.

You might have found with your own marketing that you are checking all the boxes. 

  • You post daily on social media
  • You have a blog
  • You are paying someone to “optimize your SEO”

But still, it doesn’t seem like you're catching as many relevant eyes as you want. The reality is, if you really want to dominate in your niche, you need to get creative and you need to be memorable. 

Iconic marketer, Seth Godin, expounds on the necessity of creativity in his book “Purple Cow.”

He talks about how if you are driving down the street and you see a cow, you wouldn’t think much of it. But if you are driving down the street and you see a bright purple cow, you would stop and stare. You might pull over and take a picture. You might share it to Facebook with the header, “No joke, just drove by and saw this near Greenwich.” You might text the picture to your spouse or friends or kids. 

The purple cow is a pattern interrupt. It breaks the monotony and standard expectation of an individual and by doing so, becomes immediately memorable. 

In this article, I am going to give you two key tools that can help you create an unforgettable experience for anyone coming into contact with your marketing efforts. 

#1 Design Pickle

Design Pickle is an on-demand, flat-rate creative platform that takes away the conventional headache of design and creative work. 

Imagine: whenever you have a creative idea, you could just send a quick request to your Design Pickle creative squad and boom, you get back a finished deliverable in a couple days. 

No more relying on unvetted or inconsistent freelancers from Upwork or Fiverr, paying for revisions, or managing an inconsistent creative process. With Design Pickle, you can request, collaborate, and get inspired to differentiate your content and fuel your growth — all in one place. 

#2 Bonjoro

Let me ask you something.

When was the last time you got a promotion or “special deal” email that led to you buying from it? 

….Probably not very often, right? 

Heck, most of the time you don’t even see it because it doesn’t hit your primary folder. 

The world of email is changing. According to data from Return Path in 2020, a company that does benchmarking on email deliverability statistics, the rates of emails landing in spam or promotional folders is continuing to rise steadily.

Now, more than ever, brands are trying to figure out ways to stand out.

This is where personal video comes in. Here is an example of how it works.

When a new lead opts in or sends in an inquiry, your team member gets a notification on their phone to record them a quick welcome. The rep just clicks and records. 

The customer, however, receives a unique and memorable video that shows them how much they are valued as an individual.

Like Design Pickle, Bonjoro is just the middleman. The real innovation and lasting impressions come from how you use technology.

But the question is…

Do you have a set of tools that facilitate your creative testing and experimentation? A set of tools that allow you to get your personality across to others? A set of tools that make it easy to never miss an opportunity to “wow” your customers?

If you time is always being wrapped up in logistics, and coordinating freelancers and writing your 15th cookie cutter newsletter of the year…

There is an opportunity to reimagine how things are done. 

Design Pickle and Bonjoro give you a path to get there. 

Whether you are a budding start-up or an established industry player, one tenant probably remains the same…

You need a brand that stands out.

You might have found with your own marketing that you are checking all the boxes. 

  • You post daily on social media
  • You have a blog
  • You are paying someone to “optimize your SEO”

But still, it doesn’t seem like you're catching as many relevant eyes as you want. The reality is, if you really want to dominate in your niche, you need to get creative and you need to be memorable. 

Iconic marketer, Seth Godin, expounds on the necessity of creativity in his book “Purple Cow.”

He talks about how if you are driving down the street and you see a cow, you wouldn’t think much of it. But if you are driving down the street and you see a bright purple cow, you would stop and stare. You might pull over and take a picture. You might share it to Facebook with the header, “No joke, just drove by and saw this near Greenwich.” You might text the picture to your spouse or friends or kids. 

The purple cow is a pattern interrupt. It breaks the monotony and standard expectation of an individual and by doing so, becomes immediately memorable. 

In this article, I am going to give you two key tools that can help you create an unforgettable experience for anyone coming into contact with your marketing efforts. 

#1 Design Pickle

Design Pickle is an on-demand, flat-rate creative platform that takes away the conventional headache of design and creative work. 

Imagine: whenever you have a creative idea, you could just send a quick request to your Design Pickle creative squad and boom, you get back a finished deliverable in a couple days. 

No more relying on unvetted or inconsistent freelancers from Upwork or Fiverr, paying for revisions, or managing an inconsistent creative process. With Design Pickle, you can request, collaborate, and get inspired to differentiate your content and fuel your growth — all in one place. 

#2 Bonjoro

Let me ask you something.

When was the last time you got a promotion or “special deal” email that led to you buying from it? 

….Probably not very often, right? 

Heck, most of the time you don’t even see it because it doesn’t hit your primary folder. 

The world of email is changing. According to data from Return Path in 2020, a company that does benchmarking on email deliverability statistics, the rates of emails landing in spam or promotional folders is continuing to rise steadily.

Now, more than ever, brands are trying to figure out ways to stand out.

This is where personal video comes in. Here is an example of how it works.

When a new lead opts in or sends in an inquiry, your team member gets a notification on their phone to record them a quick welcome. The rep just clicks and records. 

The customer, however, receives a unique and memorable video that shows them how much they are valued as an individual.

Like Design Pickle, Bonjoro is just the middleman. The real innovation and lasting impressions come from how you use technology.

But the question is…

Do you have a set of tools that facilitate your creative testing and experimentation? A set of tools that allow you to get your personality across to others? A set of tools that make it easy to never miss an opportunity to “wow” your customers?

If you time is always being wrapped up in logistics, and coordinating freelancers and writing your 15th cookie cutter newsletter of the year…

There is an opportunity to reimagine how things are done. 

Design Pickle and Bonjoro give you a path to get there. 

Whether you are a budding start-up or an established industry player, one tenant probably remains the same…

You need a brand that stands out.

You might have found with your own marketing that you are checking all the boxes. 

  • You post daily on social media
  • You have a blog
  • You are paying someone to “optimize your SEO”

But still, it doesn’t seem like you're catching as many relevant eyes as you want. The reality is, if you really want to dominate in your niche, you need to get creative and you need to be memorable. 

Iconic marketer, Seth Godin, expounds on the necessity of creativity in his book “Purple Cow.”

He talks about how if you are driving down the street and you see a cow, you wouldn’t think much of it. But if you are driving down the street and you see a bright purple cow, you would stop and stare. You might pull over and take a picture. You might share it to Facebook with the header, “No joke, just drove by and saw this near Greenwich.” You might text the picture to your spouse or friends or kids. 

The purple cow is a pattern interrupt. It breaks the monotony and standard expectation of an individual and by doing so, becomes immediately memorable. 

In this article, I am going to give you two key tools that can help you create an unforgettable experience for anyone coming into contact with your marketing efforts. 

#1 Design Pickle

Design Pickle is an on-demand, flat-rate creative platform that takes away the conventional headache of design and creative work. 

Imagine: whenever you have a creative idea, you could just send a quick request to your Design Pickle creative squad and boom, you get back a finished deliverable in a couple days. 

No more relying on unvetted or inconsistent freelancers from Upwork or Fiverr, paying for revisions, or managing an inconsistent creative process. With Design Pickle, you can request, collaborate, and get inspired to differentiate your content and fuel your growth — all in one place. 

#2 Bonjoro

Let me ask you something.

When was the last time you got a promotion or “special deal” email that led to you buying from it? 

….Probably not very often, right? 

Heck, most of the time you don’t even see it because it doesn’t hit your primary folder. 

The world of email is changing. According to data from Return Path in 2020, a company that does benchmarking on email deliverability statistics, the rates of emails landing in spam or promotional folders is continuing to rise steadily.

Now, more than ever, brands are trying to figure out ways to stand out.

This is where personal video comes in. Here is an example of how it works.

When a new lead opts in or sends in an inquiry, your team member gets a notification on their phone to record them a quick welcome. The rep just clicks and records. 

The customer, however, receives a unique and memorable video that shows them how much they are valued as an individual.

Like Design Pickle, Bonjoro is just the middleman. The real innovation and lasting impressions come from how you use technology.

But the question is…

Do you have a set of tools that facilitate your creative testing and experimentation? A set of tools that allow you to get your personality across to others? A set of tools that make it easy to never miss an opportunity to “wow” your customers?

If you time is always being wrapped up in logistics, and coordinating freelancers and writing your 15th cookie cutter newsletter of the year…

There is an opportunity to reimagine how things are done. 

Design Pickle and Bonjoro give you a path to get there. 

Category
Growth tips
About the author
Casey Hill
Growth Manager
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