How to Send Personalised Christmas Video Emails [Includes Free Templates]

Author Avatar Oliver Bridge wrote this on Dec 3, 2020

Connecting with our customers has not been easy this year. That's for sure.

But the lockdowns around the world, and lack of physical contact doesn't mean we can't spread some joy and goodwill, and remind our customers that we truly care about them.

That's why we've created you a step-by-step guide to sending personalised Christmas video-emails this year instead.

It'll take you about 5 minutes to create your festive video template with Bonjoro, then about 30 seconds to record each video with Bonjoro's web or mobile apps (on iOS or Android).

Ps. Don't forget to grab one of our free holiday backgrounds for your video-emails. They look like this 👇

How to send your Christmas video emails (step-by-step)

Here’s a simple step by step guide to sending your own videos, and spreading a little bit of festive delight to your customers...

Step 1 - snag your free Bonjoro account

If you haven't tried Bonjoro yet, go sign up now. It lets you send video-emails to leads and customers at just the right moment to convert and delight them. It's super simple to use, and there's a no obligation FREE 14 day trial where you'll get the full Bonjoro experience.

Signed up now? OK, continue to step 2...

Step 2 - Create your own Christmas video-email template

Bonjoro message templates save you time sending videos. Each template links together your video-email design, video landing page, and call-to-action. Your customer will see your video on a page like the one above.

Head over to the Message Templates tab in your Bonjoro web account, and click "Create new template".

OK, first up let's give your template a name. Type in your template name here, something like "Christmas video email 2020". Ignore the background for now - we'll change that in a moment.

Then next up let's tailor the landing page design of your Christmas video email.

Add a festive background by clicking [Choose image].

This will load up a simple image uploader, and ask you to upload your image.

>> You can upload one of the festive backgrounds we created for you here <<

Select your image then click Save, and this will return you to the main template editor, where you'll see your festive background, like this:

OK, next up, let's tailor the Message Content itself, including your email subject line, message text, and call-to-action button, if you want to use one. Click on the Message Content section.

Update your subject line and message text to whatever you want. Maybe something like:

Subject line example: "I recorded a personal Christmas video for you {first_name|there}"

Next up, message text.

The message text is the prompt that sits alongside your video to encourage them to view it. I'll leave what you write here up to you, but remember, you just want to pique their curiosity, not tell them all the same stuff that's in the video - use the video to deliver your heartfelt greeting!

Message text example: "Hi {first_name|there}, I wanted to reach out and thank you personally for your support this year {first_name|there}."

Then update the name of the call-to-action button and update the URL that it links to.

My personal favourite "CTA hack" is to link to something jolly and delightful, something like a Youtube video of Elton John's "Step into Christmas". This means when you record your video email, you can say:

"Hey, and click on the button and have a little festive boogie on me!"

Here’s a few fun ideas for your own CTAs. Try linking to:

- A discount for the recipient to redeem for Xmas or New Year

- Your company Christmas video/calendar/photo

- A funny YouTube video to bring a little joy to their day

- Your calendar to arrange a Christmas drink or lunch

It could be anything. But the medium of delivery elevates the experience of receiving the gift to completely new heights.

OK, background done.

Subject line, message and CTA done.

And...that's it! Once you click [Save] your final Message Template should looks something like this:

Step 3. Add your contacts into Bonjoro to record your videos

Option 1 - use the Bonjoro mobile app

If you just have a few special customers you want to send to, simply open up the Bonjoro mobile app (iOS, and Android) and use the Gmail or Phone contacts option shown here:

Option 2 - use the Bonjoro web app

Just click "add a person", to send a one-off video via the Bonjoro web app.

If you have an existing spreadsheet of your customers, you can easily upload them to Bonjoro via the Upload CSV option.

You can also add a reason for sending this Bonjoro video, so you or your team members can quickly tell it’s a Christmas Bonjoro.

This now makes it super easy to identify your Christmas specific Bonjoro videos vs. any other you are sending. Like this:

Option 3 (Pro users only) - add your contacts via an Automation

You can easily automate this whole process by using our Funnels editor, to pull contacts in from your own CRM. You can see how to connect your CRM, and automatically create contacts in your Tasklist here.

As above, when you set up your automation, you can give it a reason like "Christmas Bonjoros 2020", so you can easily identify your Christmas tasks vs. any others you are already sending with Bonjoro.

Step 4. Send your video emails to your customers

That’s it, you’re all set. Just get sending and wait for the love to pour back in from delighted customers!

I got sent a Christmas Bonjoro by one of our partners last year. It was my very first "real-life" Christmas Bonjoro, and I was so blown away, I just had to share my delight with the world via Twitter...



Good luck with your festive Bonjoros. If you'd like to send some festive cheer to the Bonjoro team (and who wouldn't?), we'd be chuffed if you ping one to earth@bonjoro.com or tweet us @bonjoroapp.

Merry Christmas!

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