The primary objective of any growing business is to generate new leads, and turn those leads into highly active and loyal customers.
But this can be a fretful task when a sobering 75% of all signups only engage in one session on your site, never to be seen again. Gulp!
So how do your conquer this lack of engagement and deliver more conversions and stickier customers?
One answer is to use video to ensure prospective customers trust, listen and respond to you, and take the right steps to get value from your product and stick around long term.
When done right, the outcomes can be life-changing for any business...
Just last year one of our clients used Bonjoro videos to convert 388 more sales leads YOY, which meant a whopping $4million in extra revenue! And in the realm of Customer Success, Matt Ragland, one of the masters of the craft over at ConvertKit wrote recently how he used videos to reduce churn by 15%.
In just 2 years since launch, we've seen hundreds of other Sales and CS teams achieve similar things with the clever use of videos in their customer funnels. Heck, we've sent over 30,000 videos to new signups here at Bonjoro, which helped us grow revenue over 3500% last year alone!
That's why today we’ve launched Bonjoro on the Intercom app store, to help you solve all of your lead conversion and customer activation headaches.
Using Intercom for Customer Success? You need to try personal video
Quite simply, Bonjoro is the easiest way for Intercom users to personalise customer touch-points with video to drive better conversion, retention and advocacy.
Our direct integration with Intercom makes it simple to send videos to your customers at just the right moments in your funnel based on events or tags. It even lets you see all of your key customer data right in the Bonjoro app when sending your videos, so you always know why you're sending it, and just what you should be saying. We call this Recipient Context - you can see it in action in the image below.
Oh, and you can even send your Bonjoro results back into Intercom, for when customers open, view, thank and click on your videos, so your efforts don't go unnoticed and your impact on customer retention and advocacy is fully recognised. (Find out how below).
How can I use Bonjoro's Intercom integration to level up my own customer's experience?
If you’re thinking: “how exactly should I be using personal video in my own customer funnel?”, here are a few suggestions.
- Welcome new signups to instantly put a face to your business, and take relationships from 1-1000 in seconds
- Connect with leads coming to the end of their trial to increase your chances of conversion
- Thank customers personally for buying your product/s and get more up-sells/cross-sells down the line
- Reach out to customers in danger of churning based on product usage
- Connect with leads before demos to decrease drop-off rates, and close more deals
- Connect with leads after demos to move the sales process along, and close deals quicker
You can use Bonjoro and Intercom for any other key milestone important to your business. You can even download a handy PDF of "6 ways to use personalized video in your growth strategy" from our recent blog here. This will be super-valuable to share with your sales and marketing teams too.
Let us know any other ways you bring the two together - we’d love to hear all of your ideas and use-cases!
Here’s just a few examples - welcoming new signups, thanking new customers, and wishing them a Merry Christmas!
How exactly does Bonjoro work with Intercom, and how do I set it up?
Connecting your Intercom and Bonjoro accounts to send personal videos to customers is easy. Here’s a quick breakdown. If you have any other questions, or get stuck just connect with us via Live Chat (yep, we use Intercom too so you'll know where to find us!).
Step 1: If you haven’t yet, sign up for a FREE 14 day trial of Bonjoro here
Step 2: Connect your Intercom account to Bonjoro
If you already have a Bonjoro account, and are familiar with our automations editor go right into your Automations tab and follow the instruction video below.
If you're on our Intercom app listing (which you can find here) just hit “Learn More”, and click on the “Start New Automation” button on the integration landing page. You can now follow the instruction video below.
With your Intercom integration you can manage new sign ups, tag user segments for your to-dos, or be alerted when new users have been added to a list. To set up Intercom, please watch timeframe 0:00 to 2:30. This will walk you through setting up an Intercom integration.
Walk-through video setting up Bonjoro and Intercom. N.B. This video also features a Patreon Integration, please see Patreon Integration to set up your Patreon integration.
Step 3: Adding Bonjoro results back into Intercom
To add your Bonjoro video results into your Intercom account you'll need to have a free Zapier account set up. Once you have this, use our pre-built zaps below to start:
That’s it. Once you’ve got Bonjoro and Intercom connected, you’ll get pinged whenever you need to record a new video, you’ll see all of the data you need right in the Bonjoro app (including the reason you are recording, e.g. new signup), and if you’ve set up Step 3, you’ll get all your results flowing right back into Intercom.
And hey, don't keep Bonjoro all to yourself. Invite your fellow team members into Bonjoro to make personal video a team effort, and set up team inboxes so you can manage your Bonjoro campaigns collaboratively.
We hope you love this new integration as much as we do, and please let us know if you find any novel ways of using Bonjoro and Intercom together - as avid users of Intercom we can’t wait to hear what new insights you can uncover!
The Bonjoro team