If you're in the market for a video solution that will help you connect with prospects, and build relationships with customers, this article will guide you through everything you need to know about some of the key players in the personal video market: Bonjoro, Vidyard, BombBomb, and Loom.
They're all geared towards slightly different industries and use-cases, so let's take a look at each of them, and find out which one will suit your business best.
Let's kick-off with Bonjoro...
Bonjoro is all about is helping SMEs and growing companies stand out and get true customer engagement in a world increasingly dominated by automated communications.
Bonjoro lets you create and share personal videos from both desktop and mobile apps. You can track interactions with your Bonjoro videos in real-time, integrate Bonjoro with your existing sales & marketing tools in a matter of minutes, and add eye-catching call-to-actions to your Bonjoro videos to drive business critical outcomes like demo bookings, landing page views, and purchases.
Bonjoro is designed to fit neatly into your existing sales and marketing funnels, via a deep and well developed list of integrations with many mainstream ESPs and CRM's; think Mailchimp, Hubspot, Active Campaign, InfusionSoft, ConvertKit, Drip, Intercom, and many more. So whether you are using personal videos to convert outbound prospects and inbound leads, or you're sending onboarding videos to welcome new customers, or you're just looking to deepen relationships with your existing customers, Bonjoro has you covered.
Key Features 💪
Bonjoro does things very differently to the competition. Here's just 5 game-changing features you’ll find in the Bonjoro lineup:
1. Record from any device - Bonjoro pretty much covers all of the bases when it comes to recording and sending videos to your prospects and customers. They have the best mobile apps on the market by a huge margin (iOS and Android), and recently launched a slick new Chrome based HD screen recorder too, which means you can now record helpful videos for your customers and team and share on any channel (email, SMS, social) with a simple link.
2. Workflows - The most powerful step in Bonjoro is connecting it with the tools you already use. When a customer or lead performs a specific action, for instance, makes an enquiry, a "task" is created in your Bonjoro account to then send this customer a video message. You can then record that message in seconds from the Bonjoro web recorder, or mobile app.
3. Message Templates - This is a really smart system which allows you to link regularly used subject lines, email copy, landing pages, and calls-to-actions to save time recording and sending your videos, and A/B test which approaches work best. You can even embed other apps like your calendar below your personalized video to book more calls from leads.
4. Roll-ups - A true world first. Roll-ups is a simple, time-saving way to send personalized, custom branded, video-emails to larger groups. Just select which contacts you want to roll-up, and send one video to all of those contacts.
5. Customer Context - Pull custom data into Bonjoro directly from your CRM, so you have context on who you're speaking to, and what actions they have taken on your site, right at the time of recording your video. You can also quickly check their website just before you record your video, to prep up on their company - just one of the many ways Bonjoro makes sending quick personalized videos super easy.
6. *UPDATE for 2022*
Testimonials - In March 2022 Bonjoro added a whole new product into every Bonjoro account. It lets you collect and publish video testimonials from your customers with no fuss and no coding required. Great for collecting inspiring testimonials from your happiest customers to use on your website or social media channels. Truly unique in the video marketplace, and an amazing way for you to attract and convert more leads.
There is even a Free Plan which gives you 10 video testimonials, and unlimited written testimonials free. Check out all of the plans here.
Biggest Negative 😞
Bonjoro doesn't have any video editing (e.g. trimming) options or allow you to apply filters to your videos.
Who Should Use Bonjoro?
The short answer is anyone who can benefit from 1:1 video.
But more specifically, most of Bonjoro's customers tend to fall into the SaaS, e-commerce, online coaching, education, or creative categories. These folks use Bonjoro in a range of ways--think recording a personal video to say “thank you” to a customer, creating customised onboarding videos, or using videos to warm up cold leads.
Bonjoro even wrote a 35 page Playbook of high-converting ways their customers use video in their business, called the Video Funnel Playbook (no email required).
The common thread here is that these companies do business online and often have to send out cold emails, make calls, and create marketing campaigns that aim to build trust with people they might never meet in person.
If you like the sound of Bonjoro you can sign up for a free 14 day trial right here
Vidyard has a suite of tools that works in a sales or marketing context, with most of those tools geared towards the enterprise-level marketing team with some video production know-how and a significant marketing budget.
However, they also have a Chrome plugin that allows you to record your screen, yourself, or a mixture of both, grab a link to that video and embed it wherever you want: email, Facebook, or your website for example.
Based on review sites like Capterra and G2Crowd, Vidyard is well-regarded among salespeople who say that the ability to add videos to their prospecting and lead nurturing processes has changed the game when it comes to hitting quotas.
Key Features 💪
- Intuitive and well designed Chrome desktop recorder that lets you record videos right from in your browser (see screenshot below).
- You can share your videos using Gmail, Facebook, Twitter, LinkedIn or by simply copying the video link once you finish recording.
- The ability to integrate your Chrome recordings into Vidyard's wider video hosting stack if you have the resource and budget required.
Biggest Negative 😞
- Most definitely pricing.
Vidyard has a hard cap on screen recording, so you have to pay once you hit just 25 videos.
Bonjoro beats Vidyard hands down here - the free plan does have a 50 video cap on video emails, but you get unlimited screen recording on every Bonjoro plan, so if you just need to create screen recordings, Bonjoro will let you do that free forever.
Bonjoro wins for teams too, with fairly priced plans built for teams, available on monthly and annual billing.
With Vidyard the jump for teams is huge, with the cost rising to a minimum of $5,500 paid upfront for the year. OK for big sales teams, but way out of reach for most SMBs and startups who are only just getting started with video sales & marketing.
As an example, a team of 5 could use Bonjoro's Pro plan for $708/year, vs. $5,500/year with Vidyard.
Who Should Use Vidyard?
Vidyard, like Bonjoro, works in a sales or marketing context. However, it’s worth mentioning that Vidyard's bread and butter is a video hosting platform that allows users to create video ads, webinars, SEO content, and a whole range of digital assets. We’d recommend Vidyard for the enterprise-level sales teams already using Vidyard's existing suite of video-hosting tools on the marketing side of the business.
Loom is a Chrome based screen-recorder, where users can easily record workplace communications rather than type them out in an email or chat.
Compared to the other entries on this list, Loom is more focused on internal communications. As you can see in the above screenshot, you can access your video recorder by clicking on a Chrome extension, any time a thought comes into your head, or a colleague sends you an email where it's just easier to respond verbally.
Loom, as compared to something like Bonjoro or BombBomb, is relatively pared back—but that's almost its key selling point. Loom aims to make video an easy alternative to typing emails, reserved for those times it's more effective to use your voice than to try to get your ideas out in the form of an email.
This way, teams can (hopefully) cut back on the number of conference calls or meetings and be more productive throughout the day.
Key Features 💪
- Super easy to record your screen with their beautifully designed Chrome extension (I'm not 100% sure, but I think Vidyard based their recorder on Loom's original, and ingenious design)
- HD video quality via their new Pro plan if you want to use your video in the public domain, or really make an impression with a customer.
- Simple video editing tools (see the "Trim" option below), that allow you to crop all the mistakes and pauses out of your videos, so viewers don't waste time watching out-takes.
Biggest negative 😞
Loom only offer a Chrome extension at the moment, so if you don't use Chrome, or you want something that works from every desktop and mobile device, you'll need to use Bonjoro.
Who Should Use Loom?
Loom is good choice if you'd like to experiment with sending video messages or you do plan on using the platform exclusively for internal communications—like a video voicemail for your coworkers.
While you can use the tool to create screen recordings, there's also a neat feature included for marking up the screen to help clarify specific points.
And it's worth noting that they recently released a paid-for Pro plan, which comes with more video editing options, HD videos, and the ability to add CTAs to your videos, so they're clearly branching out and trying to make the tool more robust for wider use-cases.
Where Loom lacks vs. the competition is when it comes to integrations and mobile usage - there's currently no way to integrate Loom with your existing sales & marketing tools, and no mobile app for recording video on-the-go like with Bonjoro's slick mobile apps for iOS and Android. Though, admittedly for most B2B screen-recording use cases where you're recording a simple how-to, help-guide, or bug report, for example, desktop often makes the most sense.
BombBomb is a video messaging and marketing platform built to accelerate and personalize sales processes. As is the case with many of the video recording platforms on the market today, BombBomb is designed to deliver a personal touch to the inbox. Like Bonjoro, BombBomb's key focus is on 1:1 videos, not mass mail-shots to large databases - so don't think of either of these tools as like Mailchimp for video, they're much more about developing trust, and driving strong customer relationships.
The platform integrates directly with a handful of mainstream tools; Gmail, Salesforce, and Outlook, but it's main focus is on Real-Estate, Mortgage and Automotive specific integrations. BombBomb is all about making sure you make face-to-face connections with your contacts, and they do an excellent job when it comes to simplifying the process. For instance, BombBomb syncs up with Gmail, allowing you to put together a video while writing an email.
Key Features 💪
- Gmail app and Chrome extensions that make it easy to integrate video with your standard outbound and inbound email comms.
- The ability to automate your video follow-ups with emails and forms created inside the BombBomb platform.
- A tool designed specifically for Real Estate companies called Prompt - think canned videos which go out at key moments in the Real Estate buying process, designed to help you close more sales and retain more customer relationships.
Biggest negative 😞
- Deliverability and pricing.
Reviews on G2 mention that video emails sent via Bombbomb can land in promotions or spam, even when sent 1:1.
They also don't have public pricing for teams, so if you're a small team you're probably best to opt for Bonjoro, who have much more transparent pricing, with 5 users included for just $69/month on their Pro plan, and 10 users included for $179/month on their Grrrowth plan.
Who is BombBomb For?
Where Bonjoro mainly works with solopreneurs, SaaS, and e-commerce brands, BombBomb targets a different set of industries; Real Estate, Mortgage, Automotive, and their UX and integrations stack is very much geared towards these markets.
Overall, BombBomb is easy to use and is well worth checking out for users in the Real Estate and Automotive space who want to add 1:1 video to their sales efforts. However, the lack of direct integrations with other mainstream ESPs and CRMs means some teams may want to look elsewhere.
Bonjoro is a better option if you're looking to integrate with Mailchimp, Active Campaign, ConvertKit, Drip, and many other mainstream sales and marketing tools.
BombBomb vs. Loom vs. Bonjoro vs. Vidyard: Pricing Comparison:
Bonjoro offers four plans, with pricing for companies of all sizes. Here's a breakdown of the plans, and who they are best suited to:
The Free plan limits you to 50 unbranded video emails, and unlimited unbranded screen recordings. Best for newbies and light users.
The Starter plan lets you send up to 50 branded video emails per month, and unlimited branded screen recordings. You also get 3 message templates which let you add personalization and CTA buttons to your videos. Best for light solo users wanting custom branding.
Above that their are two unlimited video plans:
The Pro plan, which alongside unlimited videos, lets you create team workspaces and ups your number of Message Templates to five. Best for individuals & teams using video at multiple points in their sales and marketing funnels.
The Grrrowth plan includes 3 users, ups the number of Message Templates to 50, and lets you remove the "Powered by Bonjoro" badge from your videos. It also includes 1:many video messaging to send video emails to large groups, and lets you add a custom domain to your video landing pages. Best for power users, and teams using personal video at scale.
*UPDATE for 2022* - In March 2022 Bonjoro added a whole new product, Testimonials, into every Bonjoro account. Perfect for collecting inspiring testimonials from your happiest customers to use on your website or social media channels. There is even a Free Plan which gives you 10 video testimonials, and unlimited written testimonials free. Check out all of the plans here.
BombBomb is geared towards Real Estate and offers no free plan.
Essentials at $39/month offers unlimited videos, but no mass sending.
Plus at $69/month add mass sending and a Salesforce integration.
Beyond that, there is no public team based pricing, so you will be left to speak to sales to negotiate your best price.
Loom excel when it comes to simple, clean messaging, and this extends to their pricing.
However their free plan only offers 25 videos until you hit a hard cap, vs. Bonjoro which offers 50 video emails, and unlimited screen recordings on the free plan.
You can see everything you need to know right in the screen-shot below. The $10 Pro plan (monthly billing) adds unlimited videos, unlimited recording length, and more robust editing tools. Beyond that, the enterprise pricing for teams is a 'speak to sales' option like with Bombbomb.
Vidyard's Chrome recording tool starts at $0 per month, but is pretty limited compared to Bonjoro at that price point.
You are hard capped at 25 videos, so you'll need to upgrade to the $29 per month plan quite quickly. If you are just looking for screen recording, Bonjoro lets you create unlimited screen recordings even on the free plan.
And if you're a small team you don't really have any options with Vidyard but to part with over $5,500 upfront for a year's access to their Business plan. Remember Bonjoro, offers bundled users in every plan, and a free 14 day trial, so you can experiment with your team before deciding what to do.
As a good comparison, a team of 10 could use Bonjoro's top Grrrowth plan for just $1788/year vs. $5,500/year with Vidyard.
Depending on your specific needs, one platform might make sense over the others.
Larger companies will get a whole host of business tools by signing up for Vidyard—though the price tag might not be realistic for smaller companies operating on a limited budget.
Bonjoro works primarily with small-to-medium-sized online businesses, where using one-to-one video at key moments in their customer funnels helps them gain a competitive advantage. Bonjoro integrates with most mainstream CRMs, and email marketing platforms, so you can just drop it into your existing strategy and start tracking results. Plus you get an HD screen recorder and video testimonials in one single subscription - super valuable as prices continue to rise right now.
Loom is more geared towards internal comms, and customer support, where you can quickly and easily share screen-recordings to answer questions, or guide users on issues. The lack of integrations however, means that it's a bit more siloed from your existing sales and marketing funnels.
BombBomb is definitely a great tool for sales & marketing, but is very geared towards Real Estate users (especially on the integrations side), and the price tag for teams might be out of reach for smaller online businesses.
If you like the sound of Bonjoro you can sign up for a free 14 day trial right here.