Just because someone follows you on your social media accounts, that doesn’t mean they are your customers — yes, they can be your potential customers but you still need to make an effort to increase your social media conversions.
Successful businesses and marketers know how to turn followers into customers — it's true that social media platforms are excellent channels in increasing your brand awareness but it can be useless if you’re not getting enough conversions.
Here are 8 marketing tactics to increase your social media conversions:
1. Focus on your promotions through personal videos
Did you know that product-related videos are directly proportional to a higher social media conversion rate?
Personal videos help you connect and build a lasting relationship with your customers — in addition, videos also increase your leverage of showing off your products in action which attracts the attention and eyes of your social media customers.
There are excellent tools you can utilize to help you create video ad campaigns easily, standout and drive more engagement which leads to increased social media conversions — a tool like Bonjoro can do these things.
2. Expand your marketing channels
As mentioned above, you need to have an active presence on different social media platforms as much as possible — you also need to determine the number of monthly active users across the most popular networks.
Now, ask yourself how much presence do you have on these popular platforms?
If your answer is one or two, then you’re making a huge mistake by missing out on huge opportunities and most business owners think that being popular on say, like Facebook or Instagram is enough and that they don’t need to create other social media profiles.
This kind of mentality is partly the reason why you’re not converting your social media followers into customers.
You have to realize that people use different social media platforms and they also have preferences for different reasons — depending on your target audience, you may find more opportunities on one platform over another.
3. Always be consistent with your branding
This is a subtle and simple tactic, but definitely worth including for the sake of increasing your social media conversion.
Creative elements that make up your branding such as your voice, image, color scheme, and tone should be consistent as your customers approach their point of purchase.
It is also important to double-check your brand’s creative element for your promotion before rolling them out for a campaign because this can make a huge difference between potential customers converting from that campaign or bouncing out from it altogether.
4. Determine your target audience
Being able to determine your target audience is just one of the many excellent qualities of a successful business owner or marketer.
It is important to conduct thorough research and come up with a customer persona to help you determine your target audience.
To be able to come up with a customer persona — first, you need to take a look at the difference in usage of social media by platforms and start looking at the age range of the users.
Now, ask yourself this: What is the age range of the market you are targeting?
Say you’ve already identified your target audience’s age range is somewhere in the 19 to 29 group and you have a Facebook account and you also know that there is a huge percentage of that age group.
This is a great start because you already have one social media platform to focus on — however, if you’re not using Instagram or Twitter, then you’re not utilizing social media platforms effectively.
Keep in mind that your business niche may have a wider range of products and services that can translate into a more diverse target market.
This is the reason why it is important to use social media platforms differently.
5. Utilizing chatbots for Facebook Messenger Ads
Did you know that Facebook Messenger ads deliver a 100% conversion rate?
Now you might be asking yourself about what these Messenger ads are — these are highly engaging and mobile-friendly.
You’ll be sure to get a 100% conversion rate because you have everyone’s contact information and you can send them a message on Facebook Messenger which capitalizes on marketing.
Chatbot-builders like MobileMonkey can help you come up with Facebook Messenger bots to lead traffic and sales to your business.
A unicorn example is LEGO’s use of their Facebook Messenger chatbot, Ralph which serves as a virtual personal shopper for their customers that are looking for the perfect gift for little builder family and friend.
6. Always stay active
You would want to do everything you can to keep your social media followers engaged as possible and the best way you can do this is to always stay active.
Getting active on a daily basis is needed to build a strong and authentic interaction with your followers and eventually, turn them into your customers.
It is important to cater to your followers’ inquiries and questions regarding your products or services — this simple tactic accomplishes a lot.
7. Run contests
Social media platforms are the best venues for running contests and still stay profitable because these encourage user-generated content.
Running contests also increase your brand exposure and if you can get your followers to share your contest on their profiles, their friends will see it as well.
Moreover, this can also increase the number of followers on your social media accounts which can ultimately result in more customers.
8. Share the best content
No matter what social media platform you trying to leverage, sharing the best content is like presenting your best foot forward each time.
Sharing mediocre, lazy, and useless content will only hurt your business — therefore, sharing the best content all the time makes your followers think that you are reliable and they would always look forward to any updates from you.
Useful, authentic, and reliable content builds a strong connection to your followers and can lead to loyalty and trust.
Having these marketing tactics to increase your social media conversions is essential to any business that aims to generate customers from their platforms.
If you follow these unicorn tips, you’ll have more than just a huge number of followers — you’ll also end up with an increase in sales revenue.
About the Author
Larry Kim is the CEO of MobileMonkey, the World's Best Integrated Web Chat, SMS & Facebook Messenger Bot Platform for Marketing and Customer Service. He's also founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. The company employs over three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett for $150 million. Larry is ranked the #8 most popular author on Medium. He's a contributor to CNBC and Inc. Magazine. Key interests include: Chatbot Marketing, Google Ads, Facebook Ads, entrepreneurship and startups. He received Marketer of the Year awards from Search Engine Land, US Search Awards, and PPC Hero.