6 Thank You Video Examples (+ 4 Video Scripts You Can Use)
If there is one marketing trend we’re willing to bet on in 2021, it’s personalization.
Customers want more personalized content and the businesses that can provide it for them are likely to strive. However, “personalization” in this case doesn’t mean simply dropping someone’s name in an email subject line or using their first name in customer support interactions.
No, true personalization means approaching each customer on a deeply human level, engaging them with an honest message, and showing them that you appreciate their opinion and support. These types of personalized messages are especially important during the global pandemic as small businesses are relying on customer loyalty to survive.
One of the best ways to show your customers how much you appreciate their support is through personalized “thank you” videos.
In today’s article, we’ll go over how these videos can help you, check out some good examples, and we’ll provide you with some scripts that you can use right away.
P.S. If you're in the eCommerce space, join the private beta of our new customer-thanking app: Bonjoro for Shopify.
Thank you video examples
Here are some videos that show all the different approaches you can take when thanking donors, customers, and supporters.
1. Johns Hopkins University
One thing becomes clear after watching this video: emotion is a powerful thing. The combination of the music (including the lyrics), voiceover, and the images you see strikes a chord and is bound to elicit an emotional reaction even if you don’t know what the video is about.
And, if you’re active in the Baltimore community or are directly involved in volunteering, this video will speak to you on a personal level. By using the experiences of people from the community, this video does exactly what it’s supposed to do: it shows volunteers that their efforts are worth it.
The takeaway: Use emotion to connect with your audience and show them the effects of their support.
2. Center for Comprehensive Health Practice
Much like the previous video, this one also revolves around an emotional subject.
However, the interesting thing about this video is how genuinely it shows the people that benefit from donor activity. From the first seconds, this video introduces you to the people who are the life of the organization. The people that have solved problems, found help, and made friends.
As the video moves along, things get more and more personal. Clients start talking about CCHP’s personnel by name and they honestly mention all the ways in which the organization helped them. We also hear similar stories from the personnel.
In the end, everything is wrapped up with a collective “thank you” from everyone involved.
The takeaway: Use stories from both your employees and clients to show how donations/purchases are having an impact.
3. Charity: Water
As their name suggests, Charity: Water is an organization whose mission is to provide access to clean water to those who need it.
For their five-year anniversary, they decided to reach out with personal videos to all the people who helped the cause. The video starts out with a message from the CEO – a direct and honest introduction to who they are, what they’re fighting for, and how they’re doing it.
The video then goes on to show us some of the gratitude videos the employees filmed and sent to the clients. Among these videos, you’ll find some great examples of how to convey a “thank you” message to customers. They’re funny, honest, and the people making the video seem to really care about the cause.
The takeaway: Don’t be afraid to have fun with it! Show your employees as honestly as possible and let them speak for you.
Kroger is one of the biggest retail companies in the U.S. and the largest supermarket chain in the country. It’s currently ranked at #23 on the Fortune 500 list.
So, how do you humanize such a big brand and reach your audience with a sincere message? More importantly, how do you handle the Covid pandemic as a business that has such an important position in society?
Kroger did this in two ways: they put their CEO under the spotlight and made the video more about the associates than the brand.
Like many of our previous examples, Kroger used real, human stories to showcase their values. Their CEO mentions workers by name and uses some examples of their interactions with customers to tell you what Kroger is all about. We see those employees enjoying their work and we’re reassured that the company is doing everything it can to handle the (at that time) novel pandemic.
The takeaway: This video is a great example of how to thank your customers and associates for their support during the pandemic. It’s also a good example of how to reassure them your business is still stable.
5. The Good Company
Here is a great example right from our Bonjoro archives.
The Good Company, an eCommerce focused on sustainability, used personalized “thank you” videos to onboard all new customers. This seemed like a big challenge: how do you send a personalized video to each of your 7.000 customers every month, without spending a huge amount of time and resources?
The business owner then decided to put one employee based out of the Philippines in charge of the process. They ended up with videos like this one:
Simple but effective, this video is what personalization is all about. It’s a direct message to the customer – short, honest, and useful. Most importantly, it got results! The Good Company managed to increase their return traffic by 32% in only a month.
The takeaway: You don’t have to over-complicate it! All you need is a camera and a positive attitude. Speak directly to your customers and they’ll appreciate it.
6. The Cape Cod Chamber Orchestra
Our last example is a slightly different take on “thank you” videos.
Instead of filming themselves verbally thanking their supporters and listeners, they did what they do best – they played music. The “thank you” part is conveyed through the video title and description, where they expressed their gratitude towards the fans that supported them during these difficult times.
The takeaway: You don’t necessarily have to say “thank you” in your videos to express gratitude. A gesture can be enough if you support it with the right message and give your audience something they’ll appreciate.
4 Thank you video scripts you can use
Now let’s go through some “thank you” scripts you can use. We’ve split them into three types, depending on the situation you’d want to use them in.
Of course, feel free to change things around and implement your brand elements wherever needed.
1. Thank you video: donation
Our first “thank you” video script is intended for charities, NGOs, and other organizations that rely on donations as one of the main revenue streams.
As you’ll see, this script is warm and friendly, and it strives to make an emotional connection with the viewer.
Hi, [DONOR NAME],
[YOUR NAME] here from [BRAND NAME] – I just wanted to say how thankful we are for your donation. It’s people like you who make our work possible and your generosity makes us want to work even harder to achieve our goals!
This year alone, we’ve managed to [RESULT], [RESULT], and [RESULT] – and it’s all thanks to people like you.
Please follow our website and social media pages to see all the progress we’ve made. You can also sign up for our newsletter to get even closer to our cause and see the wonderful changes that your donation has helped us make.
Once again, a big “thanks” from all of us here at [BRAND NAME] and feel free to reach out to us, ask questions, or suggest improvements. We’d love to hear from you.
2. Thank you video: purchase
You may also want to thank your first-time buyers for their purchase.
After all, that’s a great first step towards building a strong relationship and staying their first choice for years to come! Here is how you can do that.
My name is [NAME], I’m a [POSITION] at [BRAND NAME], and I wanted to thank you personally for making your first purchase with us. We hope you’ve enjoyed your shopping experience on our website.
You can check out your order details in your email. Our expected delivery time is usually [DELIVERY TIME] but you’ll be notified if anything changes. Feel free to contact us with any questions you might have – either on our social media, email, or any other channels you prefer. You can even reply to this email if you’d like
Also, if you like our products, don’t forget to subscribe to our newsletter to get all the latest offers before anyone else.
3. Thank you video: subscription
Similar to our previous example, this “thank you” script is intended for businesses that use a subscription model.
It’s slightly different from thanking your users for a purchase, since a subscription can be a start of a long partnership.
Thank you for subscribing to [SERVICE NAME]!
My name is [NAME], I’m a [POSITION] here at [SERVICE NAME], and I wanted to take the time to thank you personally and give you a few pointers on how to start using our product.
Before you get started, you can [READ OUR FAQ, WATCH OUR TUTORIAL, WATCH OUR DEMO, etc.]. It covers all the basic things you need to know when you’re taking your first steps. After that, you can always visit our [FAQ SECTION, VISIT OUR YOUTUBE CHANNEL, VISIT OUR BLOG, etc.] to learn about the more advanced stuff. I’m sure you’ll find most of the information you need there. If not, feel free to hit us up on social media or email. Our customer support team will be quick to answer.
Again, thanks for your subscription and I hope this is the start of a great partnership.
4. Thank you video: support
Finally, we have a video “thank you” that is specifically suited for the current global pandemic situation.
If you want to take your customers for nothing in particular – for their continuous support throughout these difficult times, you could do it like this.
My name is [NAME] and I’m a [POSITION] here at [BRAND].
To say that this year has been challenging would be an understatement. It’s been a year of tremendous efforts from our part to keep the business running and keep our customers satisfied.
Throughout these efforts, it’s people like you who have made it possible for us to keep going and do our job with a purpose. So, I just wanted to personally thank you for all your support and to tell you that it isn’t going unnoticed.
We value each of our customers and we’re so grateful that we’re still able to do what we’re doing, knowing that there are people out there who care about us.
If you have any suggestions on how we could do things better, please don’t hesitate to contact us. You can even reply to this email if you want to!
So, once again – thank you for your support and we’ll try to do even better in 2021, as challenging as it may be.
“Thank you” video examples: the final word
Use these “thank you” video ideas to spark your imagination and engage your customers in a fun way.
We live in an era when video content and personalization are both appreciated, so focusing on these techniques is likely to pay dividends. At the very least, you’ll strike a chord with a few of your customers and you’ll be on their mind as the one brand that once sent them a cool personalized video.