As consumers, we are bombarded with marketing messages every day. From social media ads to email campaigns, companies are constantly trying to capture our attention and persuade us to buy their products or services.
But with so much noise in the marketplace, it can be difficult for companies to stand out and earn the trust of potential customers.
That's where customer testimonials come in. Testimonials are a powerful marketing tool that can help companies to build credibility, increase conversions, and improve customer loyalty.
In this article, we'll explore 10 reasons why your brand needs more customer testimonials, along with statistics to support each reason.
1: To build credibility and trust
One of the most important reasons to use customer testimonials in your marketing is to build credibility and trust with potential customers. According to BrightLocal, 91% of consumers read online reviews before making a purchase, and 84% trust online reviews as much as personal recommendations.
By featuring testimonials from satisfied customers on your website and other marketing materials, you can demonstrate that your product or service is reliable and trustworthy.
2: To increase conversion rates
Testimonials can also help to increase conversions by providing social proof. According to BigCommerce, product pages with customer reviews have a 58% higher conversion rate than those without. Another study by WiderFunnel found that adding customer testimonials to a landing page increased conversions by 64%.
When potential customers see that others have had positive experiences with your product or service, they are more likely to feel confident in making a purchase.
3: To provide insight into the customer experience
Testimonials can give potential customers insight into the customer experience, including how the product or service has helped others. According to Vendasta, 92% of consumers say they read testimonials when considering a purchase.
By sharing real-life examples of how your product or service has helped others, you can give potential customers a better understanding of what they can expect.
4: To address common objections
Testimonials can also be used to address common objections that potential customers may have, such as concerns about quality, customer service, or delivery times. According to ConversionXL, addressing objections can increase conversion rates by up to 300%.
By featuring testimonials that address these common objections, you can help to alleviate any concerns that potential customers may have and increase the likelihood of making a sale.
5: To increase customer loyalty
Testimonials can help to increase customer loyalty by showing current customers that their feedback is valued and appreciated. According to HubSpot, 72% of customers will take action only after reading a positive review.
By featuring testimonials from satisfied customers, you can show your current customers that their opinion matters and help to build a stronger relationship with them.
6: To differentiate from competitors
Testimonials can help to differentiate your company from its competitors by highlighting unique selling points and demonstrating the benefits of the product or service. According to Qualtrics, 57% of consumers say that reviews and testimonials help them make a more informed purchase decision.
By featuring testimonials that highlight the unique benefits of your product or service, you can stand out from your competitors and attract more customers.
7: To improve search engine rankings
Testimonials can also help to improve search engine rankings by providing fresh, relevant content that includes keywords and phrases related to the product or service. According to Moz, online reviews are believed to make up 10% of how Google and other search engines decide to rank search results.
By featuring testimonials on your website and other marketing materials, you can improve your search engine rankings and attract more organic traffic.
8: To build brand awareness
Testimonials can help to build brand awareness by promoting your company and its products or services to a wider audience. According to Forbes, customer testimonials are one of the most effective forms of advertising.
By using Testimonials in your email marketing campaigns, social posts, and online ads you can establish your brand in the minds of potential customers.
9: To gather customer feedback
Testimonials can encourage customers to provide feedback, which can be used to improve the product or service and address any issues or concerns. According to Qualtrics, 68% of customers are willing to leave a review if asked.
By actively seeking out feedback and testimonials, businesses can gain valuable insights into their customers' experiences and identify areas for improvement. Additionally, when customers see that their feedback is being used to improve the product or service, they are more likely to provide feedback in the future.
10: To increase social media engagement.
Testimonials can help to increase social media engagement by providing shareable content that can be used to promote the company and its products or services. According to Hootsuite, 83% of consumers say that they are more likely to share a positive review on social media than a negative one.
By sharing your customers' positive experiences on social media platforms like Facebook, Twitter, and Instagram you will attract more traffic and potential purchasers to your website.
Start gathering more customer testimonials with Bonjoro
If you're looking to add customer testimonials to your marketing, Bonjoro Testimonials can help.
Bonjoro Testimonials is a video testimonial platform that makes it easy to collect, manage, and share customer testimonials. With Bonjoro Testimonials, you can request video testimonials from your customers, manage and edit them in one place, and share them on your website, social media, and other marketing channels.
Sign up today and start using the power of customer testimonials to supercharge your marketing.