Transcript
Hi there my name is Allison Groves and I have the awesome privilege of helping take care of users at a company called Highrise.
Highrise is a CRM that helps really anyone out there from the smallest to the base of businesses manage all of their contacts and their relationships with their customers their vendors basically anyone they interact with. At Highrise we use Bonjoro to welcome new users as they come into the platform.
So when anyone signed up for a trial of Highrise, I introduced myself I let them you know, know a little bit about more about Highrise. But then I also speak to what they do, what they've already done inside Highrise, and hopefully just make them feel really welcome right off the bat. I think so often we, and by we, I mean folks who work with users but not only in the tech industry but in any capacity. We have a tendency to want to go bigger, faster, stronger, harder, because we're just trying to automate and go quicker and you know group everyone together into one giant big bubble. We just make the assumption that they're all the same and that couldn't be any further from the truth.
Every single human being is different and special and wonderful and lovely and we need to celebrate that. I have been shocked to see the results since we started using Bonjoro. The feedback that I get overwhelmingly is I've never seen anyone do this before and I think this is amazing. We have seen open rates on the e-mails well over the 70 percent range. In fact I think even in the last week I've averaged over 80 percent. Anyone would kill for that sort of open rate on e-mails. And so I would challenge anyone out there thus in any sort of customer facing role to think about taking that one extra step to put your face to something, to put your personality to something, and say "Hello my name is... How can I help you? What specific needs do you have?".
Even if Highrise is not a good fit for someone, they will remember that for a really long time. They will remember that we took the time to say hello to be personal to try and build that relationship, and maybe when they are recommending other apps to another people that would really stick in their mind too.
Thanks for all you all do. This is just my personal hello to everyone on the Bonjoro team. I would put my bear suit on but it's about ninety degrees outside. Whatever that translates to in celsius, it translates to hot. So also to have for me to have the bare suit on right now. But thanks for everything you do. Thanks for helping us stand out in the way we do. And I use I spend all day everyday in your app so thanks for all your hard work and I really appreciate.
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